Welcome to AfterDark (“we”, “us”, “our”). This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website https://after-dark.uk/ (the “Site”) and purchase our products.
1. Who We Are
AfterDark is a sole trader business trading under the name AfterDark. Our business address is Fore Street, Sidbury, Devon, EX10 0SD. For any privacy-related matters, you can contact us at orders@after-dark.uk.
2. Information We Collect
We may collect the following information when you use our Site:
Personal Information: Name, email address, billing and shipping address, phone number, and payment details.
Account Information: If you create an account, we collect your login credentials.
Marketing Preferences: Your choices about receiving marketing communications.
Technical Information: IP address, browser type, device information, cookies, and usage data via Google Analytics and Facebook Pixel.
3. How We Use Your Information
We use your information to:
Process and deliver your orders.
Manage your account and provide customer support.
Send order confirmations, updates, and marketing emails via Mailchimp (only if you opt-in).
Improve our website and personalise your experience.
Analyse usage through Google Analytics and Facebook Pixel.
Comply with legal obligations.
4. Sharing Your Information
We do not sell your personal information. We may share your data with:
Payment processor (Stripe) to securely process transactions.
Delivery companies to ship your orders.
Service providers (e.g., Mailchimp for marketing emails) under strict confidentiality agreements.
Analytics providers (Google Analytics and Facebook Pixel) to understand website usage.
Law enforcement or regulatory bodies if required by law.
5. Marketing Communications
You can opt-in to receive marketing emails from us. You may unsubscribe at any time by clicking the “unsubscribe” link in our emails or contacting us directly.
6. Cookies
We use cookies and similar technologies to:
Recognise you when you return to our Site.
Analyse website traffic and usage.
Customise content and advertising.
You can manage cookie preferences through your browser settings. (A separate Cookies Policy will provide full details.)
7. How We Protect Your Information
We implement appropriate technical and organisational measures to secure your personal data against unauthorised access, loss, or misuse.
8. Your Rights
Under UK data protection laws, you have the right to:
Access the personal information we hold about you.
Request correction of inaccurate information.
Request erasure of your data in certain circumstances.
Object to or restrict our processing of your data.
Withdraw consent at any time (where processing is based on consent).
Our Site may contain links to other websites. We are not responsible for the privacy practices of those websites.
10. Data Retention
We retain purchase records and associated personal data indefinitely for business, accounting, and legal compliance purposes.
11. Children
While AfterDark’s products are cheeky and playful, we do not feature sexually explicit imagery. Our Site is not directed at children under the age of 16. We do not knowingly collect personal information from children.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised “Effective Date.”
13. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact us:
Email:orders@after-dark.uk Postal Address: Fore Street, Sidbury, Devon, EX10 0SD
Note: This Privacy Policy covers UK customers only. If we begin offering international shipping, we will update this Privacy Policy to reflect additional legal obligations.
